Hey Guys!
I’m interning this summer at the Pacific Citizen newspaper, an affiliate of the Japanese American Citizens’ League (JACL). As a marketing/outreach intern, I’m always looking for new ways to reach out to younger Asian Pacific American audiences.
Could you take five minutes and answer 10 questions for me? Thanks so much, I really appreciate it!
The way to give me your answers: Please copy and paste this survey into the comment box BOLD YOUR ANSWERS. Thank you so much!
The way to BOLD a comment – at the start of the sentence put <b> and at the end, put </b>
So, for example: <b>a. 15-17</b>
1. What age group do you fall under?
a. 15-17
b. 18-23
c. 24-29
d. 30-39
e. 40-49
f. 50+
2. Do you prefer to read the newspaper or read the news online?
a. I prefer to read the newspaper.
b. I prefer to read the news online.
c. I read both the newspaper and online news.
d. I do not read the news.
3. How often do you read the newspaper/news online?
a. Everyday
b. Every other day
c. Once a week
d. Once a month
e. Never
4. Do you currently receive the Pacific Citizen?
a. Yes, as a JACL member.
b. Yes, as a nonmember subscriber.
c. No, I do not receive the Pacific Citizen, but I read it through a family member/friend who does.
d. No, I do not read or receive the Pacific Citizen.
i. If you answered “no”, do you read any of the other newspapers?
a. The Rafu Shimpo
b. Nichibei Times
c. Asian Week
d. Hokubei Manichi
e. Other (please indicate) _________________________________
5. Have you visited our website, www.pacificcitizen.org? If so, what did you think?
a. Yes; it was easy to navigate and very informative.
b. Yes; it was difficult to navigate and not worth my time.
c. Yes; the information was good, but the website’s look was bad.
d. Yes; the look was good but the information was bad.
e. No, I have never visited the website.
6. What websites do you visit the most often? (circle all that apply)
a. Sports websites (ESPN.com, Sportsillustrated.com, etc)
b. Entertainment websites (EW.com, Eonline.com, People.com, etc)
c. Fashion websites (vogue.com, elle.com)
d. Network websites (facebook.com, myspace.com)
e. Blogs
f. Other (please indicate) ____________________________________________
i. Please indicate which website you visit the most often:
__________________________________________________________
7. What elements do you think make up a good website? (circle all that apply)
a. Lots of pictures
b. Original content
c. Use of macromedia/flash
d. Bright colors
e. Good organization
f. Use of video
g. Other (please indicate) ____________________________________________
8. What types of articles/stories would you like to see in the Pacific Citizen in the future?
a. Internship/job opportunities in the Japanese American and Asian Pacific American communities
b. Scholarship opportunities
c. Calendar of events by JA and APA groups nationwide
d. Entertainment articles focusing on JA and APA faces in the media
e. More columnists
f. Recipes, restaurant reviews, features on Japanese, JA and APA stores nationwide
g. Other (please indicate) ____________________________________________
9. The Pacific Citizen is currently trying to develop a readership amongst Japanese American and Asian Pacific American youth. What do you feel is the main reason youth and young adults in the JA and APA communities do not subscribe to the Pacific Citizen?
a. A lot of the youth have never heard of the Pacific Citizen.
b. The articles and stories in the Pacific Citizen do not attract the youth’s attention.
c. Young people, especially college students, are constantly changing housing addresses, which makes subscription difficult.
d. It is easier and cheaper to just read the news online.
e. Other (please indicate) ____________________________________________
10. Do you have any other comments/suggestions?
Please write here in the space provided ^_^
You can visit our website at Www.PacificCitizen.org! Thank you so much!
